Amal Al Raisi and Jawahir Oman have come together once again to design an exclusive bracelet that embodies positivity and hope.
Amal Al Raisi and Jawahir Oman collaboration is one that embodies positivity and hope.
The collaboration titled ‘ إيثار’ (Iithaar), which translates to altruism, captures the essence of the bracelet and the message it hopes to spread.
Together, Amal Al Raisi and Jawahir Oman hope to spread the beauty behind the act of giving through this collaboration. As the world continues to go through a difficult period, the bracelet was created with the desire to create a positive impact. Encouraging everyone to give their loved ones something special, this bracelet aims to spread kindness and joy, no matter the size of the gift.
‘Traditional meets Modern’ defines the style of the bracelet. Charms inspired by iconic Omani elements are fused with fabric threads of soft hues that signify Amal Al Raisi’s aesthetic and choice of fabrics. The charms delicately combine different hues of gold, precious gemstones and diamonds inspired by Oman’s historical traditions.
Clients can choose from 2 charms that portray Omani history. The ‘وحدة (Wahda) charm is derived from the modern Mushawak interlock concept. The ‘وحدة ‘meaning ‘unity’ represents togetherness. The second charm ‘حظ (‘Hath’) meaning ‘fortune’, which is inspired by the history of the thorn.
In ancient times, it was believed to be a symbol of fertility and good fortune. The Iithaar bracelet is available in five colours, each with a meaning embedded within. Colours include nude represents solace, orange which represents joy and silver symbolises grace while purple expresses power and green embraces strength.
To highlight the launch of the bracelet, Amal and Jawahir have introduced a special campaign with 3 influential women in Oman – Sayyida Basma Al Said, Fatma Al Nabani and Dr. Lamya Al Haj. To mark this occasion, the 3 women were asked to answer 3 questions regarding the ‘act of giving’ as part of a social media campaign.
