The ‘King of Staten Island’ star Pete Davidson’s energy and affability makes him the perfect face to front H&M menswear collection that promises to infuse fresh energy of style into your wardrobe.
Pete Davidson, stand-up comedian, actor, writer, and now Kim Kardashian’s main squeeze, is known for his offbeat sense of humour. The main stay of Saturday Night Live since he was 20 years old, Pete has often pushed boundaries and experiments with his content on stage and this something that also trickles down to his personal sense of style where he’s known to play with fashion.
The ‘King of Staten Island’ star’s energy and affability makes him the perfect face to front H&M menswear collection that promises to infuse fresh energy of style into your wardrobe.
Pete stars in a brand-new campaign that emphasises the powerful connection between clothes and the confidence it gives men when taking on everyday life. The campaign puts personal style in focus as traditional codes are broken to make way for a new style language one that reflects the new generation and its confidence in itself.
Commenting on the collaboration, Henrik Nordvall, Global Business Unit Director for Menswear at H&M, said that they were thrilled to have Pete Davidson as the face of our bold new campaign. “Pete encapsulates everything H&M loves about the new menswear mood, with his self-confidence and play with personal style. He is so relatable, inspiring guys around the world to create the moment with their look themselves.”
Featuring guys wearing new season H&M pieces mixed with favourites from past H&M menswear collections, the campaign reflects the new mood in fashion that’s all about evolution and bold statements. The campaign encourages men around the world to enjoy what they already own, buy vintage, and then add in the new pieces that matter from H&M’s menswear collections. It’s a holistic approach that moves beyond complete seasonal change to a new way with fashion for all of us.
So, what does Pete feel about it? “Collaborating on this campaign was a great experience. We had a lot of fun creating the photos and content. The clothes are comfortable and feel great to wear which is what I love about H&M,” said Pete.
Well, with Pete at the centre, we are sure there was never a dull moment and the clothes will reflect that too!
