Meet The Frame from Samsung, a canvas that mirrors style while bringing art and entertainment together …

The Frame, since its launch has established itself as a lifestyle TV that adds the perfect finishing touch to any home interior, The Frame is an elegant work of art, giving any space the inspiration it deserves while tailoring to every individual need, preference, and style.

Artistic Medium
The Frame transforms from a TV into a work of art that can be personalised to fit any room aesthetic and decor. With new partnerships in the Art Store, The Frame features more original artwork to match individual tastes. It also includes AI-based auto-curation technology that recommends artwork based on selections, empowering the owner to curate their own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions, including the recently added Louvre.

Personalisation Power
From beloved classics to stunning photography, the Art Store gives user access to a variety of content to personalise their space. In 2021, there are new ways to customise The Frame itself—from new mounting options like the Slim Fit Wall Mount to multiple bezel options. Additionally, we have made the 2021 Frame slimmer than ever: just 24.9mm thick. With approximately the same depth as an actual picture frame, it’s just as appealing off as when it’s on. The Frame also features increased photo storage space from 500 megabytes in 2020 to 6 gigabytes in 2021, so you can store up to 1,200 photos in UHD quality.

Next-level QLED TV experience
The Frame is a splendid addition to any living room, but it’s also a breath-taking TV, with ground-breaking QLED picture and sound technologies. With its 100 per cent colour volume and Quantum Dot technology, the Frame creates over a billion shades of accurate colour to deliver Samsung’s finest picture ever. Users can see every vibrant colour, shade, and tone on display – exactly as it was meant to be seen – every single time they turn on The Frame. And by purchasing this innovation, consumers will also enjoy a host of other next-level features, including Dual LED, SpaceFit Sound, and mobile-friendly connectivity features, such as MultiView and TapView.