Singer, songwriter, all-round fabulous icon Selena Gomez’s makeup brand, Rare Beauty, celebrates beauty and everyday self-expression …
Rare Beauty is singer and artist Selena Gomez’s passion project that has been visualised as a beautiful medium for everyday self-expression. Each product has a unique sensorial story that bears the enigmatic artist’s stamp. Since the brand’s inception, Selena has been involved in every step of product development. Whether it’s testing each product or developing a design for the first-of-its-kind Blot & Glow Touch-Up Kit that’s convenient to carry, Selena has influenced every aspect.
Rare Beauty’s Perfect Strokes Matte Liquid Liner is inspired by a calligrapher and is comprised of more than 1000 individual hairs. The complexion products include the Always An Optimist Illuminating Primer, Always an Optimist 4-in-1 Mist, and the Liquid Touch Weightless Foundation & Liquid Touch Brightening Concealer, which are each available in 32 shades to suit all skin tones.
Other products include With Gratitude Dewy Lip Balm in eight shades, Lip Souffle Matte Lip cream in 12 shades, Positive Light Liquid Luminizer in eight shades, Soft Pinch Liquid Blush in eight shades (four dewy and four matte), Brow Harmony Pencil & Gel, and three tools.
Available exclusively at Sephora, Rare Beauty’s first collection is the complete package for your make up box.
