Embracing the essence of Dubai’s urban spirit, JOKES ASIDE is emerging as a leading independent fashion brand that is revolutionizing the UAE’s fashion scene. Catering to those who dare to stand out, this premium streetwear label is all about transforming everyday stories into wearable art. Designed and crafted entirely in the UAE, this bold and vibrant streetwear label celebrates individuality, confidence, and fearless self-expression with each piece embodying a unique narrative. The brand is also founded by creative entrepreneur Ibrahim Abudyak, and draws inspiration from his personal journey of self-discovery. Watch Ibrahim’s full exclusive interview on our channel.
