Chanel’s new high-intensity lip colour is all that and more! It offers an intense, satiny, long-lasting makeup look that accentuates your lips with the radiance of colour.

Chanel’s latest lip colour – Rouge Allure L’Extrait – is a high-intensity lipstick enriched with concentrated radiance.

Rouge Allure first dropped in 2006 a powerful weapon of self-expression that elevates the experience of wearing lip colour and transcends purely aesthetic expectations.

With an intensity that is a hallmark of the Chanel allure, the lipstick is a manifestation of, among other things, the brazenness of wearing red lipstick, symbol of women’s liberation, in the 1920s.

Drawing inspiration from these powerful images of femininity and power, Chanel Makeup Creation Studio joined forces with Chanel Research to develop the ultimate lipstick, which reveals the strength of those who wear it.

More than just a lipstick, it offers concentrated colour, radiance, and care, creating an intense, satiny makeup look that is nothing short of daring. Its slim new case has been redesigned to fit a golden refill cartridge, without losing the iconic Rouge Allure click.

A collection of 20 bright, bold, varied lip colours that range from intense beige to fiery red and deep pink. Their powerful, symbolic names are a fitting reflection of each hue. Each colour enriched with a complex formula that combines ume flower, enfleurage oil and plant waxes, for nourished, moisturised, and protected lips. In just one swipe, the formula melts onto the lips and delivers an instant feeling of comfort and makes a statement that asserts one’s individuality.