This is your chance to own a pair of limited-edition sneakers designed by none other than tennis legend Roger Federer. Read on to find out more …
Launching exclusively on global online luxury retail platform MATCHESFASHION, the On’s THE ROGER Centre Court JP limited edition sneaker has been designed by tennis champion Roger Federer in partnership with Swiss brand On, which was founded in Zürich in 2010 by friends Olivier Bernhard, David Allemann and Caspar Coppetti.
The label couples Swiss engineering with Bernhard’s experience as a three-time world duathlon champion and Ironman winner to create ingenious shoes defined by a cushioned, cloud-like sole that offers a firm take off. Joined by Rodger Federer as a co-entrepreneur in 2019, its high-performing and ultra-light range continues to impress both urban runners and seasoned athletes alike.
Talking about the partnership, Federer says, “It feels great to be part of a Swiss brand like On that’s disrupting the sportswear industry… being able to support them along the way has been great fun. [The sneaker] features a few key updates, we added the Japan flag next to the Swiss flag. There’s going to be a red tongue logo on the tab and the shoelaces are going to be unique – they’re going to be red and white with speckled laces, and they will be sold on MATCHESFASHION.”
To complement this launch, the website has created a dedicated campaign featuring a video where Roger discusses the sneakers and his relationship with fashion and an interview where he speaks exclusively with Stuart Brumfitt.
