CHANEL N°5 is an icon that has reinvented itself and to celebrate this iconic fragrance’s centenary year, the House of Chanel has created a limited-edition collection that can be discovered through specially recreated production site pop ups
The CHANEL FACTORY 5 collection is an ode to the fragrance’s centenary year and channels this iconic scent in 17 everyday products that change the way we experience things. A symbolic return to the essence of the approach initiated by Gabrielle Chanel, her desire to break the codes and free herself from constraints, the concept falls back on the first packaging of N°5, which was a simple laboratory bottle, a functional object that became luxurious and iconic. CHANEL FACTORY 5 celebrates the fact that through the years, the idea of the first bottle is still present and accompanies N°5.
With N° 5 as its sole ingredient, these seventeen limited-edition products have been created in a production site designed to resemble an ultra-modern factory. It is entirely dedicated to transforming N° 5 into collector’s items, a product of the intersection between robotic precision and human skill. A special place where the history of the world’s most iconic fragrance meets the future, where the legend of N° 5 continues to reinvent itself each and every day.
Pop Up & Art
Also a nod to Pop Art, which transformed everyday objects into works of art, the CHANEL factory pop-ups are being deployed across the world, imagined as theme parks dedicated to N°5, immerse people in a world which mixes the black and white identity of N°5 and the bright colours of pop culture and offers a journey around the 17 products in this limited- edition collection. You can also take this journey through a digital version