The gorgeous Canadian/Moroccan star Nora Fatehi has been appointed as the first-ever brand ambassador of izil Beauty, a brand known for their luxurious skincare offering, drawing influences from the rich heritage of Moroccan beauty rituals.
The multi-talented Nora Fatehi is an icon who rose to fame through dedication and commitment to perfecting her craft. It is no wonder then that when the renowned beauty brand izil Beauty was looking for their first ever brand ambassador they decided to go with Nora.
The Canadian/Moroccan actress and singer rose to fame through determined dedication to hard work and perfecting her craft and izil Beauty founder Mouna Abassy found Nora to be a natural fit as the brand’s first ambassador, as she epitomises and embodies the values of Izil Beauty with her Moroccan roots, strong sense of independence, dedication while staying true to her values with her feminine and ethereal beauty.
Mouna says, “Nora Fatehi is a stunning natural beauty, self-made woman and a huge talent who achieved international stardom while being proud of her Moroccan roots. Since I became aware of her, I was convinced that she is the best fit for our brand and when we finally met and I discovered a sweet, passionate, and hard-working woman, I knew that, with our collaboration, the Moroccan beauty secrets will take their rightful place in the world.”
The brand is an ode to the beauty rituals perfected by Moroccan women throughout generations, and Nora’s Moroccan heritage fuels her passion towards sharing with the world the same rituals that she and her ancestors have grown up with. Nora says, “Izil is a skin care brand that elevates the image of my country, Morocco and my culture, as it was founded by a strong Moroccan woman who started from nothing and worked hard to achieve success without compromising on her values. When I learned their story, tried their amazing products and met the founder, Mouna Abbassy, I was immediately convinced that our collaboration will be effortless as we share the same vision and the same values.”
Izil means “pure” in Tamazight (Berber language) and true to its meaning the brand uses natural ingredients native to North Africa, such as argan oil, almond oil, shea butter and lavender and includes a wide offering of skincare, haircare and body care. Today izil Beauty ships worldwide and opened its flagship store in 2020 in addition to a newly opened spa in Dubai Mall.
